THE GUT Branding, Print, Digital Design
Completed at studio.xyz, London 2019
Brand identity for a new cultural platform focussed on events, education and exchange, surrounding the topic of gut health. Favorit Std from Dinamo Typefaces has been employed for the logo to present the Gut as a contemporary platform not limited to dining experiences. In conjunction with the bold and playful typographic choices, an ever-evolving graphic interpretation of our gut’s microbiome has been developed to emphasise how no two people’s experience with their gut health will ever be the same.